San Francisco, CA (PRWEB) April 12, 2007
ad:tech expositions, LLC (http://www.ad-tech.com), the leading organizer of conferences and exhibitions for the global marketing community, today announced ad:tech San Francisco, themed “Out of the Box: Building Great Brands in the Digital Age,” April 24 – 26, 2007 at San Francisco’s Moscone Center. The San Francisco event will examine the content explosion and ever evolving dynamic of the digital marketing industry. Interactive marketing has become mainstream, and the show’s content-from CEO keynotes to workshops — explores the “marketing maelstrom” in which today’s modern marketers are caught.
“ad:tech San Francisco will jump-start our U.S. conference program this year,” said Don Knox, VP, ad:tech expositions. “We expect record attendance for this show, setting the pace for the rest of 2007. This industry is powerful and continues to grow exponentially. Now, more than ever, ad:tech’s expansive global reach connects industry players and contributes to the continued success of digital marketing.”
ad:tech’s Drew Ianni, Senior Global Analyst & Programming Chair, has crafted an event that addresses head-on the change and confusion that modern marketers face. ad:tech San Francisco will feature more than 200 speakers, including CEOs and marketing executives from major brands and disruptive companies, including NBC Universal, Yahoo!, Coca-Cola, Anheuser-Busch, aQuantive, Procter & Gamble, Unilever, Hewlett-Packard, Google, YouTube, Fox Interactive Media, Microsoft, Motorola and eBay as well as Sling Media, Second Life, Visible and Joost.
“ad:tech San Francisco will bring together veteran marketers with forward-thinking entrepreneurs to focus on the industry’s shifting landscape and disruption,” said Ianni. “Attendees will walk away with valuable insights, strategies and solutions that will enable them to explore new channels through which to engage their key audiences.”
Sessions will begin on Tuesday, April 24 with a keynote, “The Digital Decade: What the Past Five Years Can Teach Us About the Next Five” by Brian McAndrews, President and CEO of aQuantive, Inc. He will discuss the state of the industry as it relates to online ad spending, emerging trends and the services business. ad:tech Chair Ianni will moderate “The State of the Industry” session, as market pundits, brand marketers and innovators discuss where digital marketing is heading.
ad:tech’s signature roundtable “Content is King! (Again?)” will open the second day, Wednesday, April 25, as speakers share their thoughts about the state of content, distribution and customer demand. Panelists will include Jason Hirschhorn, President, Sling Media Entertainment Group; Kourosh Karimkhany, General Manager, Wired Digital; Suzie Reider, Head of Advertising Sales, YouTube.com; and Caroline H. Little, CEO and Publisher, Washingtonpost.Newsweek Interactive.
ad:tech San Francisco will host the 10th Annual ad:tech Awards ceremony and the Connect LIVE! event. ad:tech will recognize more than 30 winners for their creative contributions and honor three marketing veterans with the Industry Achievement Award.
Additional sessions include:
ad:tech San Francisco: ‘Out of the Box’ Conference Theme Confronts Today’s Content Explosion is a post from: Free Search Engine Optimization